Irish beauty brand Poco Beauty has entered the UK market with an exclusive Selfridges launch, marking a key milestone in its international expansion as it positions itself within a premium retail environment.  

Spanning the skincare, colour cosmetics, tanning and accessory categories, Poco Beauty’s collection was developed alongside a global network of experts across K-beauty, European cosmetic science and precision manufacturing. The brand’s simplified, high-performance beauty solutions are now available to shop online and instore at Selfridges London, Manchester and Birmingham. 

Selfridges customers can shop products from the brand’s Universal Glow Collection, including the hero all-in-one make-up primer, SPF, colour corrector and skin booster Universal Glow Original – which has sold over 1 million units since launch.  

Meanwhile, the Universal Glow Illuminating Eye Cream is also available at Selfridges. The formula is enriched with niacinamide and vitamin E to even skin tone, intensely hydrate and leave a plump complexion.  

The Selfridges range will also include products from the Dreamglow Collection as well as the Skintuition Foundation and Skintuition Concealer.  

Poco Beauty founder Pippa O’Connor Ormond says: “I’m thrilled for Poco Beauty to be making its first step into the UK market and to be debuting at Selfridges nationwide.  

“Selfridges is an iconic retail destination known for championing innovative beauty brands, making it the ideal partner for our next phase of growth,” adds O’Connor Ormond. 

Poco Beauty was founded in 2023 and has quickly cemented itself as the fastest growing Irish beauty brand as it partners exclusively with premium retail destinations aligning with the brand’s elevated yet accessible products. 

“I wanted to create a beauty collection that fits effortlessly into real life – for busy women who want to look fresh and feel pulled together without overthinking it,” says O’Connor Ormond. “It had to be simple, effective and beautiful.”